About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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Millions of Canadians are currently enjoying fun winter activities with their friends and family. It’s the most wonderful time of the year, but that doesn’t mean that preventable injuries can’t happen. Winter sports, putting up or taking down lights, tricky…

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During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…

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You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could kill you.   We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced when…

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Summer is the time for fun on the water. Unfortunately, it’s also the time for drownings and other on-the-water “accidents.”   In fact, 53 British Columbians drown every year, while another 41 “near-misses” on the water result in acute hospitalization….

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Drinking and boating: they don’t mix. As in, at all. As the weather (and the water) gets warmer, Preventable is partnering with the BC Liquor Distribution Branch to pass on this simple message to all BC boaters. Throughout the summer,…

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Summer is here and for many Canadian families that means taking part in activities in, on, and around the water. Tragically, approximately 500 Canadians drown each year and lack of child supervision is one of the major risk factors that…

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