About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…

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You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could seriously harm you.   We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced…

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“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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Back to school—it’s a hectic time for kids and for parents. There’s a lot of rushing around, dropping kids off, picking kids up, trying to get to class, and work, and home again on time, in all sorts of weather,…

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During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…

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Having fun on the water is one of the best ways to enjoy the summer but it comes with a risk. Every year in British Columbia, 45 people drown, many of them because they weren’t wearing a lifejacket or personal…

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Over the decade that we’ve been talking to British Columbians about preventable injuries, we’ve heard a lot of stories about why people get hurt: “I didn’t know about the risks.” “It all happened so fast.” “I thought I knew what…

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