About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Every summer, numerous boaters enjoy BC’s beautiful lakes, rivers, and oceans. Unfortunately, 32% of water-related fatalities in BC occur while boating, and almost 50% of these incidents involve a powerboat.1 This doesn’t mean that boaters should stop doing what they…

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Drinking and boating: they don’t mix. As in, at all. As the weather (and the water) gets warmer, Preventable is passing on this simple message to all BC boaters. We’re challenging BC boaters to re-think their attitudes toward staying safe…

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With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…

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During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…

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You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could kill you.   We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced when…

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“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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Concussions. Think they’re the type of injuries that only happen to pro athletes? Maybe it’s time to give it more thought. That’s what Preventable is hoping British Columbians will do because the idea that concussions only happen to elite-level players…

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Millions of Canadians are currently enjoying fun winter activities with their friends and family. It’s the most wonderful time of the year, but that doesn’t mean that preventable injuries can’t happen. Winter sports, putting up or taking down lights, tricky…

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