Yellow lines are everywhere.

In many places, like on roads, SkyTrain platforms, and at work, yellow lines are visible. They guide us, give us a heads up, warn us, tell us when to pause, and when to go. These yellow lines represent moments of decision—when we choose to take a risk or change our behaviour.

But yellow lines don’t exist in all of the places where we’re at risk of injury, like at home, inside your car, or on the water. And when that reminder isn’t there, it’s up to you.

Because yellow lines don’t prevent injuries. You do.

That’s the core concept behind our latest campaign. We’ve put reminders at key moments of risk around British Columbia to give you that little nudge, that friendly wink, that elbow-in-the-ribs, to remind you that you already know what you need to do to prevent serious injuries: not using the phone while driving, putting on a helmet, wearing a PFD, being alert to pedestrians and cyclists, storing household medications safely, and using the right tools for the job. You might see these reminders on TV, during your trip to the store, while driving by a billboard, biking by a sign, or on your social feed.

Let’s keep it preventable.