If you think serious
injuries just “happen,”
have a word with yourself

Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and over 3,000,000 are injured every year.

It’s time for that to change.

If you think serious
injuries just “happen,”
have a word with yourself

Let’s Talk About “Accidents”
Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and over 3,000,000 are injured every year.

It’s time for that to change.

Think Drinking and Winter Sports is a Good Mix? Seriously? Prevent the preventable and wear a helmet Preventable - TV Commercial - Dog Helmet Fa-La-La-La-La Preventable Think “one more” won’t lead to a serious holiday injury? Preventable - Commercial - Electricity Preventable - Commercial - Falls Preventable Commercial - Distracted Driving Preventable - Commercial - Biking with Dog Preventable – Changing Attitudes Vancouver Canucks Alumni – Concussion
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