If you think serious
injuries just “happen,”
have a word with yourself

Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and over 3,000,000 are injured every year.

It’s time for that to change.

If you think serious
injuries just “happen,”
have a word with yourself

Think drowning just “happens”?
Because they don’t. Often, they’re the direct result of choices we make—or choices we don’t make. In fact, on average, more than 13,000 Canadians die and over 3,000,000 are injured every year.

It’s time for that to change.

Drinking and boating? Seriously? Here’s our 8-foot “a-peel” to listen to that inner voice. Preventable - TV Commercial - Dog Helmet Unsure about your medication? Think bike helmets are just for kids? Seriously? Preventable - Commercial - Electricity Preventable - Commercial - Falls Preventable Commercial - Distracted Driving Preventable - Commercial - Biking with Dog Preventable – Changing Attitudes Vancouver Canucks Alumni – Concussion
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