Autumn has arrived. Besides the pumpkin spice lattes, cozy flannel, and colourful leaves, the season brings shorter days, wet weather, and slick streets. We want to remind all road users—pedestrians, cyclists, and drivers—that these changes can bring reduced visibility and…Learn more
Our goal is to get you thinking
We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.
By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.
We don’t need to tell you twice: the coronavirus pandemic has changed our lives. We’re spending more time at home and only encouraged to go out to pick up the essentials. And while most of us have realized the importance…Learn more
Cyclists find lots of reasons for not wearing a helmet. “I’m not going to fall”, “Helmets mess up my hair, ” or “I just forgot to wear it” are some of the common ones. But that fact is that the…Learn more
Over the decade that we’ve been talking to British Columbians about preventable injuries, we’ve heard a lot of stories about why people get hurt: “I didn’t know about the risks.” “It all happened so fast.” “I thought I knew what…Learn more
The weather is getting warmer, and it couldn’t come at a better time. As the province starts to reopen and we all start to expand our social bubbles, we’re getting out the kayaks and taking the boat out of storage….Learn more
You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could seriously harm you. We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced…Learn more
Having fun on the water is one of the best ways to enjoy the summer but it comes with a risk. Every year in British Columbia, 45 people drown, many of them because they weren’t wearing a lifejacket or personal…Learn more
The Issue Injury is the leading cause of death for British Columbians aged 1-44.1 Over 500,000 British Columbians seek medical attention each year for an injury and 2,000 die.2 In response to this epidemic of preventable injuries in BC, The Community…Learn more
The holiday season is filled with so much good cheer, it’s easy to forget that serious injuries happen. But each year, impaired driving continues to be a contributing factor in 68 deaths on BC roads.1 The good news? These…Learn more
An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen. But the truth is that most injuries are predictable…Learn more