An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen. But the truth is that most injuries are predictable…Learn more
Our goal is to get you thinking
We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.
By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.
Fresh air. Incredible scenery. Acres of powder. There are few things more satisfying than a day on the slopes. But it seems a lot of us are taking in more than scenery when we go skiing or boarding—and that could…Learn more
“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…Learn more
You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…Learn more
’Tis the season for year-end parties, family dinners, and other celebrations. Who doesn’t enjoy catching up with family and friends over a drink to celebrate the holidays and the end of another great year? We do too. But when a few…Learn more
You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could seriously harm you. We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced…Learn more
Back to school—it’s a hectic time for kids and for parents. There’s a lot of rushing around, dropping kids off, picking kids up, trying to get to class, and work, and home again on time, in all sorts of weather,…Learn more
Frosh week is coming up. Who doesn’t enjoy going out with friends and catching up over a beer? We do too. But when a few drinks become a few too many, serious injuries can happen. Most of us are…Learn more
Cyclists find lots of reasons for not wearing a helmet. “I’m not going to fall”, “Helmets mess up my hair, ” or “I just forgot to wear it” are some of the common ones. But that fact is that the…Learn more
During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…Learn more