About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

The weather is getting warmer, and it couldn’t come at a better time. As the province starts to reopen and we all start to expand our social bubbles, we’re getting out the kayaks and taking the boat out of storage….

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We don’t need to tell you twice: the coronavirus pandemic has changed our lives. We’re spending more time at home and only encouraged to go out to pick up the essentials. And while most of us have realized the importance…

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Over the decade that we’ve been talking to British Columbians about preventable injuries, we’ve heard a lot of stories about why people get hurt: “I didn’t know about the risks.” “It all happened so fast.” “I thought I knew what…

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You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could seriously harm you.   We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced…

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Having fun on the water is one of the best ways to enjoy the summer but it comes with a risk. Every year in British Columbia, 45 people drown, many of them because they weren’t wearing a lifejacket or personal…

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The Issue Injury is the leading cause of death for British Columbians aged 1-44.1 Over 500,000 British Columbians seek medical attention each year for an injury and 2,000 die.2 In response to this epidemic of preventable injuries in BC, The Community…

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The holiday season is filled with so much good cheer, it’s easy to forget that serious injuries happen. But each year, impaired driving continues to be a contributing factor in 68 deaths on BC roads.1   The good news? These…

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An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen.   But the truth is that most injuries are predictable…

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You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…

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