About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

The holidays are fast approaching, and given all of the events of 2020, we’re especially excited this year to get into the spirit of the season. Lighting candles, hanging up lights, exchanging gifts, sitting by cozy fireplaces, drinking hot beverages—we…

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Autumn has arrived. Besides the pumpkin spice lattes, cozy flannel, and colourful leaves, the season brings shorter days, wet weather, and slick streets. We want to remind all road users—pedestrians, cyclists, and drivers—that these changes can bring reduced visibility and…

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We don’t need to tell you twice: the coronavirus pandemic has changed our lives. We’re spending more time at home and only encouraged to go out to pick up the essentials. And while most of us have realized the importance…

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With the COVID-19 pandemic keeping us closer to home, more homeowners are doing renovations around their house including finishing up outdoor projects before winter. But digging around your house without the proper information could be dangerous. Did you know there…

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Over the decade that we’ve been talking to British Columbians about preventable injuries, we’ve heard a lot of stories about why people get hurt: “I didn’t know about the risks.” “It all happened so fast.” “I thought I knew what…

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The weather is getting warmer, and it couldn’t come at a better time. As the province starts to reopen and we all start to expand our social bubbles, we’re getting out the kayaks and taking the boat out of storage….

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You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could seriously harm you.   We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced…

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Having fun on the water is one of the best ways to enjoy the summer but it comes with a risk. Every year in British Columbia, 45 people drown, many of them because they weren’t wearing a lifejacket or personal…

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The Issue Injury is the leading cause of death for British Columbians aged 1-44.1 Over 500,000 British Columbians seek medical attention each year for an injury and 2,000 die.2 In response to this epidemic of preventable injuries in BC, The Community…

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