About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Here’s a question: the last time you saw the doctor or pharmacist, were you able to tell them about all the prescription drugs you are currently taking? What about over-the-counter medications? Supplements? When you start to think about it, the…

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An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen.   But the truth is that most injuries are predictable…

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“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…

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You can’t see it. You can’t smell it. You’ve probably never thought about it. But make no mistake: it’s out there. And it could seriously harm you.   We’re talking about carbon monoxide (CO), an invisible, odourless, tasteless gas produced…

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Back to school—it’s a hectic time for kids and for parents. There’s a lot of rushing around, dropping kids off, picking kids up, trying to get to class, and work, and home again on time, in all sorts of weather,…

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