About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…

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Now that Preventable has launched into its 7th year with a new campaign, we celebrate the shift in attitudes for the safer. Since the start of our Have a Word With Yourself campaign in 2010, attitudes toward preventable injuries have…

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Concussions. Think they’re the type of injuries that only happen to pro athletes? Maybe it’s time to give it more thought. That’s what Preventable is hoping British Columbians will do because the idea that concussions only happen to elite-level players…

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“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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We want to get you thinking and talking about your attitude towards water safety. Because every year, nearly 500 Canadians drown in preventable incidents around water. 79% of those who drown while boating are not wearing a lifejacket or personal…

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The Alberta Centre for Injury Control & Research (ACICR), together with Preventable Alberta and the Northern Alberta Institute of Technology (NAIT), are using a hard-hitting campaign to create awareness among students, staff and Albertans about personal and workplace safety. Alberta…

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Electricity is used all around us – at school, home, and in our communities. It can be hazardous and must be treated with respect. Misuse of electricity can result in electrical fires, burns, serious injuries and death. Preventable is proud…

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With cold and flu season still going strong, it’s important to be careful with your medications.  Before you think that only other people suffer from unintentional poisoning, have a word with yourself. Unintentional Poisoning Facts Poisoning is the fourth leading…

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