About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Every summer, numerous boaters enjoy BC’s beautiful lakes, rivers, and oceans. Unfortunately, 32% of water-related fatalities in BC occur while boating, and almost 50% of these incidents involve a powerboat.1 This doesn’t mean that boaters should stop doing what they…

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Drinking and boating: they don’t mix. As in, at all. As the weather (and the water) gets warmer, Preventable is passing on this simple message to all BC boaters. We’re challenging BC boaters to re-think their attitudes toward staying safe…

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With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…

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Concussions. Think they’re the type of injuries that only happen to pro athletes? Maybe it’s time to give it more thought. That’s what Preventable is hoping British Columbians will do because the idea that concussions only happen to elite-level players…

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Millions of Canadians are currently enjoying fun winter activities with their friends and family. It’s the most wonderful time of the year, but that doesn’t mean that preventable injuries can’t happen. Winter sports, putting up or taking down lights, tricky…

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Summer is the time for fun on the water. Unfortunately, it’s also the time for drownings and other on-the-water “accidents.”   In fact, 53 British Columbians drown every year, while another 41 “near-misses” on the water result in acute hospitalization….

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Summer is here and for many Canadian families that means taking part in activities in, on, and around the water. Tragically, approximately 500 Canadians drown each year and lack of child supervision is one of the major risk factors that…

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Injuries cost the province a lot of money every year – but just how much?   According to a new set of reports released by the BC Injury Research and Prevention Unit (BCIRPU), injuries from falls, car crashes, poisoning and…

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