About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

The Issue Injury is the leading cause of death for British Columbians aged 1-44.1 Over 500,000 British Columbians seek medical attention each year for an injury and 2,000 die.2 In response to this epidemic of preventable injuries in BC, The Community…

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The pandemic has British Columbians spending more time in the great outdoors! There is no better way to practice physical distancing than with some skis, a snowboard, or some snowshoes surrounded by beautiful wilderness. For some, venturing into the outdoors…

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It’s a new year, and at Preventable, we’re thinking about what we want to change. We’ve decided to skip the typical promises and aim higher: We resolve to rethink risk. What do we mean? We want to people to recognize…

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The holiday season is filled with so much good cheer, it’s easy to forget that serious injuries happen. But each year, impaired driving continues to be a contributing factor in 68 deaths on BC roads.1   The good news? These…

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An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen.   But the truth is that most injuries are predictable…

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Winter holiday celebrations are unwrapping differently this year. We are all staying at home to protect ourselves and our loved ones from COVID-19—but we will sure miss watching the awkward dancing at the year-end work-celebration! We suggest hosting a similar…

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The holidays are fast approaching, and given all of the events of 2020, we’re especially excited this year to get into the spirit of the season. Lighting candles, hanging up lights, exchanging gifts, sitting by cozy fireplaces, drinking hot beverages—we…

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You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…

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