About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

For National Drowning Prevention Week, the Hastings & Prince Edward Counties Health Unit along with Preventable and Parachute, asked swimmers to have a word with themselves before getting in the water. Towels emblazoned with the message “Before you think only…

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Preventable is proud to partner with the Canadian Society of Safety Engineering (CSSE) for Canada’s launch of North American Occupational Safety and Health week. During the week, health and safety professionals come together and collaborate to ensure that Canadians enjoy…

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Our concussion campaign gets the message out to Canadians about the importance of concussion recognition and management. This initiative is the result of a partnership between Preventable, Parachute, Fraser Health Authority, and the BC Injury Research and Prevention Unit. Through…

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We did something completely unique to raise awareness that there are more kids on the roads during back to school season. In fact, this campaign was a Canadian first. Preventable, BCAA Road Safety Foundation, and the District of West Vancouver…

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Preventable tried something a little unorthodox to get people thinking about bike helmet use. We descended on 20 locations around Vancouver and left branded bike helmets with a thought-provoking message, hanging from bike racks, where cyclists would be most likely…

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Back-to-school season is the time when you find a lot more children and young adults on and around roads. To get people thinking about driving the speed limit in school zones, we did something that’s never been done before in…

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Notice something different about your morning paper? For one day we re-wrote the news of the day and eliminated the stories about tragic accidents and other preventable injuries that so often dominate the front page.

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We wanted to focus on ladder safety and preventing ladder-related injuries. Because falling from a ladder can cause a major injury or even death. Every year, 44 Canadians are killed by falls from ladders. We created this billboard to get…

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Halloween is all about the unexpected – the hand that grabs your leg in the haunted house, or the kid who jumps out of the bushes scaring trick-or-treaters. Fake unexpected horror is fun. It’s the real unexpected horror we can…

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