About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Concussions. Think they’re the type of injuries that only happen to pro athletes? Maybe it’s time to give it more thought. That’s what Preventable is hoping British Columbians will do because the idea that concussions only happen to elite-level players…

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Millions of Canadians are currently enjoying fun winter activities with their friends and family. It’s the most wonderful time of the year, but that doesn’t mean that preventable injuries can’t happen. Winter sports, putting up or taking down lights, tricky…

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Summer is the time for fun on the water. Unfortunately, it’s also the time for drownings and other on-the-water “accidents.”   In fact, 53 British Columbians drown every year, while another 41 “near-misses” on the water result in acute hospitalization….

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Summer is here and for many Canadian families that means taking part in activities in, on, and around the water. Tragically, approximately 500 Canadians drown each year and lack of child supervision is one of the major risk factors that…

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Injuries cost the province a lot of money every year – but just how much?   According to a new set of reports released by the BC Injury Research and Prevention Unit (BCIRPU), injuries from falls, car crashes, poisoning and…

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As the number of cyclists increase, so does the number of collisions between cyclists and pedestrians. Both road users need to respect each other as people take to the outdoors on wheels or on foot to enjoy Canada’s beautiful summers….

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Now that Preventable has launched into its 7th year with a new campaign, we celebrate the shift in attitudes for the safer. Since the start of our Have a Word With Yourself campaign in 2010, attitudes toward preventable injuries have…

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We want to get you thinking and talking about your attitude towards water safety. Because every year, nearly 500 Canadians drown in preventable incidents around water. 79% of those who drown while boating are not wearing a lifejacket or personal…

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With cold and flu season still going strong, it’s important to be careful with your medications.  Before you think that only other people suffer from unintentional poisoning, have a word with yourself. Unintentional Poisoning Facts Poisoning is the fourth leading…

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