About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen.   But the truth is that most injuries are predictable…

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Winter holiday celebrations are unwrapping differently this year. We are all staying at home to protect ourselves and our loved ones from COVID-19—but we will sure miss watching the awkward dancing at the year-end work-celebration! We suggest hosting a similar…

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The holidays are fast approaching, and given all of the events of 2020, we’re especially excited this year to get into the spirit of the season. Lighting candles, hanging up lights, exchanging gifts, sitting by cozy fireplaces, drinking hot beverages—we…

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You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…

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Autumn has arrived. Besides the pumpkin spice lattes, cozy flannel, and colourful leaves, the season brings shorter days, wet weather, and slick streets. We want to remind all road users—pedestrians, cyclists, and drivers—that these changes can bring reduced visibility and…

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  The Community Against Preventable Injuries is excited to be making waves in the Atlantic Provinces. Preventable’s success comes from high quality, purposeful partnerships, and we’re pleased to be working with our newest key partner, the Atlantic Collaborative on Injury…

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Every summer, numerous boaters enjoy BC’s beautiful lakes, rivers, and oceans. Unfortunately, 32% of water-related fatalities in BC occur while boating, and almost 50% of these incidents involve a powerboat.1 This doesn’t mean that boaters should stop doing what they…

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