About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Here’s a question: the last time you saw the doctor or pharmacist, were you able to tell them about all the prescription drugs you are currently taking? What about over-the-counter medications? Supplements? When you start to think about it, the…

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An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen.   But the truth is that most injuries are predictable…

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“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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Back to school—it’s a hectic time for kids and for parents. There’s a lot of rushing around, dropping kids off, picking kids up, trying to get to class, and work, and home again on time, in all sorts of weather,…

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During cold and flu season many people stock up on tissues, throat drops and other medications to relieve their symptoms and help them get back to good health. What they may not realize is that mixing medications can make you…

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Having fun on the water is one of the best ways to enjoy the summer but it comes with a risk. Every year in British Columbia, 45 people drown, many of them because they weren’t wearing a lifejacket or personal…

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Over the decade that we’ve been talking to British Columbians about preventable injuries, we’ve heard a lot of stories about why people get hurt: “I didn’t know about the risks.” “It all happened so fast.” “I thought I knew what…

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With all the advancements in technology these days and all the apps at our fingertips, it’s no wonder we have such a hard time putting our mobile devices away, even while walking. Unfortunately, the risk of distraction has increased as…

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