About risk. About consequences. About the choices you make every day at home, at work, at play and on the road.

We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.

By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.

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British Columbia Alberta

Autumn has arrived. Besides the pumpkin spice lattes, cozy flannel, and colourful leaves, the season brings shorter days, wet weather, and slick streets. We want to remind all road users—pedestrians, cyclists, and drivers—that these changes can bring reduced visibility and…

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  It’s not only a new year, but a new decade. And at Preventable, we’re thinking about what we want to change going into the (new) Twenties. We’ve decided to skip the typical promises and aim higher: We resolve to…

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  The Community Against Preventable Injuries is excited to be making waves in the Atlantic Provinces. Preventable’s success comes from high quality, purposeful partnerships, and we’re pleased to be working with our newest key partner, the Atlantic Collaborative on Injury…

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Every summer, numerous boaters enjoy BC’s beautiful lakes, rivers, and oceans. Unfortunately, 32% of water-related fatalities in BC occur while boating, and almost 50% of these incidents involve a powerboat.1 This doesn’t mean that boaters should stop doing what they…

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Here’s a question: the last time you saw the doctor or pharmacist, were you able to tell them about all the prescription drugs you are currently taking? What about over-the-counter medications? Supplements? When you start to think about it, the…

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“It won’t happen to me.” “Helmets aren’t cool.” “I never fall snowboarding or skiing.” “Why do I have to wear a helmet when other people don’t?” We’ve all heard it a million times, but the fact is no one is…

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