Fresh air. Incredible scenery. Acres of powder. There are few things more satisfying than a day on the slopes. But it seems a lot of us are taking in more than scenery when we go skiing or boarding—and that could…Learn more
Our goal is to get you thinking
We want to speak to that little part of you—that little voice inside your head—that knows that sometimes, bad things do happen.
By dramatizing that moment of risk—that exact instant when we're faced with a decision that could have a catastrophic effect on our lives—we hope to grab attention and get Canadians thinking about the things they take for granted every day.
The holiday season is filled with so much good cheer, it’s easy to forget that serious injuries happen. But each year, impaired driving continues to be a contributing factor in 68 deaths on BC roads.1 The good news? These…Learn more
An “accident” means something unfortunate that happens unexpectedly and unintentionally. Many British Columbians believe that injuries are just a fact of life, that they are just “accidents” waiting to happen. But the truth is that most injuries are predictable…Learn more
Winter holiday celebrations are unwrapping differently this year. We are all staying at home to protect ourselves and our loved ones from COVID-19—but we will sure miss watching the awkward dancing at the year-end work-celebration! We suggest hosting a similar…Learn more
The holidays are fast approaching, and given all of the events of 2020, we’re especially excited this year to get into the spirit of the season. Lighting candles, hanging up lights, exchanging gifts, sitting by cozy fireplaces, drinking hot beverages—we…Learn more
You’re sitting in your easy chair, beside a crackling fire, enjoying a cup of your favourite holiday tipple. The last thing on your mind is that overloaded electrical outlet by the tree … or that CO detector you should have…Learn more
’Tis the season for year-end parties, family dinners, and other celebrations. Who doesn’t enjoy catching up with family and friends over a drink to celebrate the holidays and the end of another great year? We do too. But when a few…Learn more
Autumn has arrived. Besides the pumpkin spice lattes, cozy flannel, and colourful leaves, the season brings shorter days, wet weather, and slick streets. We want to remind all road users—pedestrians, cyclists, and drivers—that these changes can bring reduced visibility and…Learn more
Frosh week is coming up. Who doesn’t enjoy going out with friends and catching up over a beer? We do too. But when a few drinks become a few too many, serious injuries can happen. Most of us are…Learn more
Cyclists find lots of reasons for not wearing a helmet. “I’m not going to fall”, “Helmets mess up my hair, ” or “I just forgot to wear it” are some of the common ones. But that fact is that the…Learn more