If you’ve been reading this blog for a while or are a B.C. beach bum, you might be familiar with our summer drowning prevention campaign. This year, we’re tweaking what we usually do in order to get people thinking more about their attitudes when it comes to drowning. As in previous years, we’ll be leaving branded flip-flops and beach bags on beaches across B.C., but this time around, we have a new slogan emblazoned on the beach towels we leave behind as a reminder that some people might not be able to reclaim their beach goods if they don’t take precautions in and around the water. This year, our sought-after towels will read, “Before you think only other swimmers drown, have a word with yourself.” Continue Reading…











