Preventable

A Clear Message on Water Safety from Our Partners

Written by robertwillis on Wednesday, August 31, 2011 No Comments

We’ve got a new style of TV spot that’s different than the others we’ve been airing of late. The above video was made with our partner BC Hydro. They’re simple, direct and short.

This particular spot is about preventable injuries in the water. Mark Poweska of BC Hydro knows well that beautiful B.C. weekend getaway spots like Buntzen Lake Reservoir (a hydroelectric power producer) can be dangerous if people don’t take heed of warning signs and safety around the water.

This is the first of a handful of TV spots from our partners. Let us know what you think.

Tags: BC Hydro, Drowning, In the Water

To Helmet or Not To Helmet?

Written by robertwillis on Wednesday, August 10, 2011 1 Comment

Now that summer has FINALLY arrived, it seems there’s more talk about bike helmets in the media and blogosphere. A radio segment after my own heart, CBC Radio One’s High Velocity (a segment on the morning show, The Early Edition), focused on fashionable bike helmets and a group of friends called Prohab (image below of their annual fundraising calender). They give away bike helmets to honour a friend who has a brain injury due to a bike accident. That friend is Dan McCash. Dan suffered a brain injury as a result of a cycling accident. In his words, “I really do think I could have prevented my injuries. I could have worn a helmet — I owned one, but I didn’t – and I could have been sober. If I was sober, I wouldn’t have crashed.” But there’s another Dan I’d like to talk about. Continue Reading…

Tags: Bike Helmets, Dan McCash, High Velocity, On a Bike, On the Road, preventable injuries, Price Tags, Prohab

Preventable on TV: Injuries and Water

Written by robertwillis on Sunday, July 10, 2011 13 Comments

Telling people that their actions are dangerous can only go so far in changing their dangerous behaviours. If you tell someone not to run with scissors, it’s likely that they’d take your advice since doing so is so obviously jeopardous. Tell someone to wear a bicycle helmet or to wear a life jacket when boating, and many would agree that it’s a good idea. Getting them to actually wear one is another matter.

The aim of this blog and the affiliated Preventable campaigns is to not tell people they shouldn’t do something because it’s dangerous and could be harmful to themselves and others. We want to change people’s attitude about preventable injuries by inspiring conversations and challenging people to question their actions.

Our latest series of TV spots are about water prevention. Watch for yourself. Does it make you think about when you or a loved one are in or near the water?
Continue Reading…

Tags: In the Water, preventable injuries

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