Our back to school campaign may be over, but the impression it has made will hopefully live on. If this is the first time you’ve heard about the billboard, you can read my last post, read one of the numerous news articles on it, or simply watch this video. Allan Lamb of the BCAA Road Safety Foundation does a great job of laying out why the campaign is important and why we should have a word with ourselves before rushing through school zones.
It’s that time of the year when parents rejoice, and some kids lament. It’s also the time when you find a lot more children and young adults on and around roads. Today marks the first day of most schools across B.C. It’s also the start of our back-to-school campaign. Continue Reading…
Our second TV spot by our partners is about serious car crashes. BCAA and WorkSafe BC want you to, “Have a word with yourself” if you think only other drivers have serious crashes.
As Allan Lamb of BCAA says in the spot,
“More than 500 people are injured and seven are killed each week in crashes on B.C. roads and highways.”
How do you feel about serious car crashes in B.C.?
