Who doesn’t love Top 10 lists? David Letterman made them famous years ago. In a few months, the Top 10 movies, books, and albums of 2011 will be glutting newspapers, blogs, and magazines. Following in this well-worn tradition of Top 10s, ICBC has recently released one of their own. Continue Reading…
If you think it’s too soon to talk about skiing and snowboarding season, then consider the fact that the Irving Birlin’s White Christmas: The Musical has been advertised throughout September… and it’s already sold out.
With hills opening up next month, it’s not that strange to start talking about ski and snowboarding injuries.
Preventable partner Insurance Bureau of Canada has a brief and to-the-point TV spot with a message for those of us who can’t wait for the white fluffy stuff to fall,
“There are more than 900 ski and snowboarding injuries that require hospitalization each year.”
In these uncertain financial times, finding ways to cut costs is a common mantra. Whether you’re a parent concerned about making ends meet, a student trying to put yourself through school, a private enterprise trying to turn a profit, or government wanting to reduce a deficit, looking for ways to save money is a constant.
When I first saw this TV spot by our partners Pacific Blus Cross and heard the statement,
“By changing our attitudes towards preventable injuries, we could save our healthcare system over a billion dollars a year.”
my first reaction was that a billion dollars could really help us financially as a province. Then I thought about how the money could really help people with non-preventable illnesses and health problems.
What does this statement make you think of?
