We want to get you thinking and talking about your attitude towards water safety. Because every year, nearly 500 Canadians drown in preventable incidents around water. 79% of those who drown while boating are not wearing a lifejacket or personal floatation device (PFD).

To get people’s attention and spark some conversation, we placed an overturned boat near the shores of Cultus Lake in BC. The boat is a striking reminder of the dangers of boating without wearing a PFD. On the bottom of the boat is a message reminding people that drowning can happen to anyone.

Our intention is to change attitudes about safety on the water. Are you wearing appropriate safety equipment, including an approved PFD? Are you taking appropriate safety precautions while operating a boat? Or are you ignoring obvious risks by thinking that drowning only happens to other people? By getting Canadians to ask themselves these questions, we hope to prevent drownings before they happen.