Tag: DROWNING
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    We’ve got a new style of TV spot that’s different than the others we’ve been airing of late. The above video was made with our partner BC Hydro. They’re simple, direct and short.

    This particular spot is about preventable injuries in the water. Mark Poweska of BC Hydro knows well that beautiful B.C. weekend getaway spots like Buntzen Lake Reservoir (a hydroelectric power producer) can be dangerous if people don’t take heed of warning signs and safety around the water.

    This is the first of a handful of TV spots from our partners. Let us know what you think.

    Preventable.ca

    Are you feeling it? People on mass are leaving the dark confines of their homes without umbrellas or jackets. The grey skies are parting, letting through a golden warm start on a new and greener day. It’s called summer, and for many British Columbians, it’s been a long time coming this year. We Canadians go a little kooky when summer finally comes. We strip down to clothing standard for Southern Californians and find the nearest water source, even if th e temperature is only in the single digits. Because we’ve been hibernating all winter, we ma y not remember all that we should when it comes to preventing injuries around water. Luckily, we have a clear and concise video for you to watch that will make you think first before you take many plunges into cool wetness this summer. Continue Reading…

    Being a new father, I know all about near heart-arresting moments of terror when your little tike takes a tumble. Your kid falls down, hits his head, or lunges suddenly, and you hope you either get there in time to prevent an injury or he’s resilient enough to withstand one. Continue Reading…