Changing Attitudes: AT PLAY

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    It’s happened twice now in 10 months. Royal Columbian Hospital in New Westminister reached capacity on Tuesday and temporary beds had to be set up in the hallways. Back in March, 2011, the Vancouver Sun reported that patients were were being put on stretchers in the Tim Hortons. Hospitals being pushed to the max is nothing new in B.C. (or Canada for that matter), but having patients in beds in places where you usually enjoy a double double is, and it’s not an ideal situation to say the least.

    It’s a good bet that overcrowding like this is going to happen again in the not-too-distant future. So, what can a individual do themselves to avoid adding to overcrowding in British Columbia’s hospitals?

    Likely the best thing to do is to avoid visiting the hospital at all by preventing yourself from injury.

    After all, Preventable injuries are the #1 killer of British Columbians between the ages of 1 and 44 (Preventable.ca). According to 2004 data, “Preventable injuries cost each person in BC $665 per year“.

    Lack of beds is common complaint about B.C.’s hospitals, and with each bed comes a cost. The financial costs of preventable injuries could be spent on new hospital beds or other areas that could benefit the health of British Columbians. Not becoming a patient in the hospital not only helps your heath, but can possibly help the health of others.

    What do you think about the cost of preventable injuries? Have you made changes to your attitudes or habits to avoid personal injury and becoming a further drain on our health care system?

     

     

     

     

     

    Have you made a Christmas list for yourself this year? My nephew has. It’s complete with a legend that tells me that the stuff with an asterisk next to it is the stuff he wants most. There are a few stars among the 12 or so items. I imagine some of you reading this have read or have written your own Christmas lists this year. Well, this year Preventable wants to ask people to think seriously about adding a ski or snowboard helmet to those lists.

    Similar to our campaign last year, we’re hitting a few BC slopes just after Christmas and spreading the word about the importance of wearing a helmet when on the hill. During the end of the December, we’ll be sending out the Preventable Snow Team to a handful of BC hills wearing branded snow wear that reads “Have a word with yourself” emblazoned on it. They’ll be on the slopes skiing, snowboarding, and leaving branded snowboards with the words “Before you think you won’t need a helmet today, have a word with yourself” on them, outside lodges and other areas.  Here’s where you can see them:

       

    • Mount Seymour – December 26-27, 2011
    • Big White – December 28, 2011
    • Silver Star – December 29, 2011

    *****Look out for our Snow Team who will be handing out coupons for discounts on helmets on these dates and at these hills!*****

    We don’t just do this because it’s fun. We’re spreading the word about head injuries and ski hills because we know that traumatic head and neck injuries are is the leading cause of death among skiers and snowboarders (Smartrisk, 2009) and that helmets have been linked to a 35% reduction in head injures for skiers and snowboarders (Russell et al., 2010).

    We also know that getting more people to wear helmets isn’t just about statistics–it’s about changing attitudes. Like you, we all want to get out on the hill and enjoy ourselves this holiday season. We just want you to do it wisely and in a way that prevents you from injury.

    So if you didn’t find that helmet under the Christmas tree this year, do yourself a favour and pick one up this Boxing Day or Week. Before you think you don’t need a helmet today, have a word with yourself!

     

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    If you think it’s too soon to talk about skiing and snowboarding season, then consider the fact that the Irving Birlin’s White Christmas: The Musical has been advertised throughout September… and it’s already sold out.

    With hills opening up next month, it’s not that strange to start talking about ski and snowboarding injuries.

    Preventable partner Insurance Bureau of Canada has a brief and to-the-point TV spot with a message for those of us who can’t wait for the white fluffy stuff to fall,

    “There are more than 900 ski and snowboarding injuries that require hospitalization each year.”