Drinking and boating: they don’t mix. As in, at all.

As the weather (and the water) gets warmer, Preventable is partnering with the BC Liquor Distribution Branch to pass on this simple message to all BC boaters.

Throughout the summer, we’ll be wrapping ice chests at marinas around the province with an image of an overturned boat. The installations and accompanying point-of-sale messaging will ask BC boaters to re-think their attitudes toward staying safe on the water—and to re-consider whether drinking and boating is all that smart of an idea.

It’s an important message. Every year in BC, approximately 28 people drown in a lake, river or ocean – 32% of these deaths are related to boating activity. In fact, more than 40% of boating related fatalities are alcohol related. That’s not surprising, considering that research shows that those on the water can become impaired twice as fast as someone on land, due to the motion of the waves, the intensity of the sun, and the effect of wind and glare.

Look for our messaging at some of the province’s most popular marinas this July. BC Liquor Stores will also feature the same message in their stores. A great way to get another season on the water off to a safe start.


BC Vital Statistics Agency, Retrieved from Injury Data Online Tool (iDOT), BC Injury Research and Prevention Unit.

BC Drowning Report 2016 Edition. Prepared for the Lifesaving Society Canada by the Drowning Prevention Research Centre. Available from: http://www.lifesaving.bc.ca/2016-british-columbia-drowning-report