Telling people that their actions are dangerous can only go so far in changing their dangerous behaviours. If you tell someone not to run with scissors, it’s likely that they’d take your advice since doing so is so obviously jeopardous. Tell someone to wear a bicycle helmet or to wear a life jacket when boating, and many would agree that it’s a good idea. Getting them to actually wear one is another matter.

The aim of this blog and the affiliated Preventable campaigns is to not tell people they shouldn’t do something because it’s dangerous and could be harmful to themselves and others. We want to change people’s attitude about preventable injuries by inspiring conversations and challenging people to question their actions.

Our latest series of TV spots are about water prevention. Watch for yourself.  Does it make you think about when you or a loved one are in or near the water?
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